What is social media marketing?
It is completely natural for social networks to be acknowledged by the business professionals who have become interested in finding a way to implement social media websites in their business. Marketing, as a discipline aimed at reaching consumers, was naturally the base for implementing social media in business. Having in mind the number of social media users, marketing professionals saw great potential in establishing a relationship with the customers, as well as an opportunity for promotion. That is how social media marketing as a concept has been introduced.
The purpose of social media marketing is to present business through social media and to use this as a way to communicate a message to potential consumers. While the main goal is about promotion, the companies, as well as individuals can find a lot of other benefits from social media marketing.
